News

Samsonite Buys 85% of Shay Mitchell's BÉIS at a $210M Valuation
Plus: Travis Kelce Enters the NIL Business, Alex Cooper's Unwell takes its first outside investment at $500M valuation, Derek Jeter backs a luxury…
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Kevin Durant, Jared Goff and Other Early Athlete Backers Cash Out as Underdog Sells For $1.3B
Plus: Jake Paul's Most Valuable Promotions merges with the PFL, Beyoncé buys out Moët Hennessy's stake in SirDavis, Bella Hadid becomes the new face of…
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Jake Paul Launches Family Office with Wall Street Veteran
Plus: Chan Ho Park and BTS's Suga buy into the A's, Lewis Hamilton opens his first trading card store, Zendaya becomes the face of Prada Paradoxe
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Ella Bright Becomes Rare Beauty's First Ambassador Outside Selena Gomez
Plus: Savannah James launches a holding company with Jay-Z's PE firm, Mookie Betts starts a glove company, Iron Maiden sells 50% of its catalog and NIL…
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Nationals Prospect Ronny Cruz Sells 10% of His Future Earnings For $1.2M
Plus: Netflix signs Nick DiGiovanni and the Stokes Twins, Bryce Harper's signature line hits 11 years, Whoop hires Nike's former CMO
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David Beckham's IM8 Raises $1 Billion
Plus: Tiger Woods–backed Full Swing sells for $530M, Graff names BTS's Jung Kook its first-ever ambassador in 66 years, Michael Jordan becomes Upper…
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Ashton Kutcher Leaves Sound Ventures to Launch New VC Firm
Plus: Pau Gasol Invests €55M in Liga F, Premier Lacrosse League raises $100M with Glen Powell and Rob Mac, Kyle Lowry joins the Toronto Tempo ownership…
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Novak Djokovic Joins General Atlantic as Global Strategic Advisor
Plus: Jalen Brunson takes equity in Just Salad, Pat McAfee joins PB&J brand Jams as co-owner, Kaia Gerber joins Uni as Creative Partner in Residence
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Jake Paul Closes Oversubscribed $100 Million Growth Fund
Plus: Gareth Bale launches a $500M sports PE fund, Ice Cube takes BIG3 public at $290M, Madonna joins KIKO Milano’s as brand ambassador
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Tom Brady Launches Coconut Water Brand "Good Nut" With Gopuff
Plus: Paolo Banchero takes equity in his origin story, Julián Álvarez goes Silicon Valley, Drake drops his second fragrance
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Stephen Curry Signs $400M Deal with China's Li-Ning
Plus: Eli Manning's firm buys the company behind NFL Flag, Luka Dončić buys stake in an Italian basketball club, Khloé Kardashian’s Khloud raises $15M
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Sydney Sweeney, Khloé Kardashian, Priyanka Chopra Back AI Shopping App
Plus: Tony Hawk backs a $60M MMA league, Martha Stewart becomes an AI founder at 84, Stephen Curry launches content JV.
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