Paolo Banchero's move is the cleanest example of the shift I keep pushing athletes toward. He didn't wait for Triad to offer him an endorsement, he went and bought a stake in a company he'd already been loyal to for free since he was 14. That's the difference between being a brand's spokesperson and being on its cap table - one ends when the contract does, the other keeps paying as the company grows. The Kinexx raise opening to non-accredited investors is worth watching too: crowdfunded modular housing backed by a roster of NFL and MLB players means regular fans can now own a piece of the same deal the athletes are in, not just buy the jersey.
Brady doing coconut water, Paolo backing something he’s used since he was 14, Drake casually dropping another fragrance… everyone’s finding their lane and building from there.
Paolo Banchero's move is the cleanest example of the shift I keep pushing athletes toward. He didn't wait for Triad to offer him an endorsement, he went and bought a stake in a company he'd already been loyal to for free since he was 14. That's the difference between being a brand's spokesperson and being on its cap table - one ends when the contract does, the other keeps paying as the company grows. The Kinexx raise opening to non-accredited investors is worth watching too: crowdfunded modular housing backed by a roster of NFL and MLB players means regular fans can now own a piece of the same deal the athletes are in, not just buy the jersey.
Great news!
Brady doing coconut water, Paolo backing something he’s used since he was 14, Drake casually dropping another fragrance… everyone’s finding their lane and building from there.