Plus: Ronaldo and Roberto Carlos invest in a Brazilian club, Joel Embiid and others back floating nuclear reactors, Jalen Brunson launches family-owned brand advisory firm
The real headline in this whole brief isn't any single deal, it's the pattern. Dak Prescott and Drake Maye took equity instead of just an endorsement check from Athletic Brewing. Kendall Jenner took a stake in Trip instead of a flat ambassador fee. CatGPT became a shareholder in the agency that represents her. Every one of these athletes and creators chose ownership over a bigger paycheck. That's the actual trend worth copying, not any individual brand name.
The real headline in this whole brief isn't any single deal, it's the pattern. Dak Prescott and Drake Maye took equity instead of just an endorsement check from Athletic Brewing. Kendall Jenner took a stake in Trip instead of a flat ambassador fee. CatGPT became a shareholder in the agency that represents her. Every one of these athletes and creators chose ownership over a bigger paycheck. That's the actual trend worth copying, not any individual brand name.
What a busy week!
Floating nuclear plants? Very interesting... I wonder how they got access to such a deal